Yay! You’ve approved your new fabulous logo! Now what?
A well designed, eye-catching logo can help set your brand apart from your competitors. That’s why it is essential that your logo is flexible enough to look good no matter where it sits, and not just online. Whether it’s the logo on your website, a billboard, business cards, or the signature in your email, you want the end result to look crisp, clean, and of the highest quality. We’ve all come across a logo that didn’t look great, whether it was too small, too blurry, or just didn’t look professional.
You can expect different file types with your new logo. Here is what those different files are used for.
(File Extension: .ai, .pdf, .eps or .svg)
A vector file can be scaled to any size without any loss of quality. This is because it’s built up from mathematically precise points. The most important format we provide is the eps file.
Vector files are what you will want to use and get anything professionally printed with, or you need design work carried out by another designer, such as branded merchandise, vehicle printing, etc.
Best used for: High quality or large scale printing
(File Extension: .jpeg or .png)
Raster files are made up of pixels. This means that as you increase the size of your image, it will become blocky, or appear to be blurry. (This is why a logo design should be created in vector format).
Raster files are intended for computer use, so are provided in RGB colour mode. RGB stands for Red, Green and Blue, which are the colours used to make up all the colours you see on your screen.
JPEG : Jpeg’s are most commonly seen online. This is because jpeg offers very good compression without overly degrading the image, meaning the file size is small and will load quickly.
Best used for: Websites, everyday printing, Microsoft Office programs, etc.
PNG : (pronounced PING! or spelled out like P.N.G) Unlike Jpeg files, PNG format allow for transparency, so can be placed over coloured background or images.
Best used for: Websites, email, or any computer programs