Now… What if you don’t know what that statement actually means.
Most of the items listed your on facebook analytics are straight forward. If you are new to learning the ins and outs of your facebook business account here is a little cheat sheet to help you understand.
Page Views : Page views are the number of times a Page’s profile has been viewed by people, including people who are logged into Facebook and those who aren’t.
Post Reach : Reach is the number of people who saw any content from your Page or about your Page. This metric is estimated.
Post Reaction: A reaction is a response to a Facebook post or ad in which a person chooses one of several emoticons (Like, Love, Haha, Wow, Sad, Angry) to indicate their feelings about the content of a post or ad. In paid ads : Reactions are treated the same as Likes for ads delivery (ex: Loves carry no extra weight than Likes in the auction).